Weight loss for Indian IT pros. 10,000 users.
Native iOS + Android app with 500+ Indian foods pre-loaded, AI-generated weekly reports, and a daily scoring system built for desk-job schedules. Core tier free; premium at ₹199–₹799/month.
The problem
India's IT sector has a weight problem that the global fitness app market quietly ignores. Western calorie-counting apps ship with databases built for American diets — no dal makhani, no idli, no biryani, no chai. Indian users either log inaccurate approximations or give up on tracking entirely.
The desk-job lifestyle compounds the issue. An IT professional in Bengaluru or Hyderabad sits for 10+ hours, eats at irregular times, and has limited options at the office cafeteria. Generic "eat less, move more" advice doesn't map to this reality.
The brief was to build a fitness app that understood the specific constraints of Indian IT life — the food, the schedule, the work patterns — and made sustainable weight loss achievable without asking users to overhaul their entire lifestyle overnight.
What we built
The food database was the foundation. We catalogued 500+ Indian foods with accurate macros — regional variations included. Dal from Tamil Nadu is nutritionally different from dal in Punjab. Homemade rotis vary by flour and size. The database accounts for cooking methods, portion sizes by vessel type, and regional staples across South, North, East, and West Indian cuisines.
The daily scoring system was designed for desk-job reality. Users earn points across four dimensions: nutrition (logging meals, staying within targets), movement (steps, any exercise — not just gym workouts), sleep (consistent sleep window), and hydration. A single composite score each day makes progress tangible without requiring perfection across all dimensions simultaneously.
Every Sunday, Claude generates a personalised weekly report — a plain-language analysis of what worked, what patterns are holding back progress, and one or two specific adjustments for the coming week. This is not generic advice; it references the user's actual food logs, sleep data, and activity patterns from the previous seven days.
Native builds on both platforms: Swift + SwiftUI on iOS with HealthKit integration, Kotlin + Jetpack Compose on Android with Health Connect. Monetisation runs through Razorpay — free tier covers basic logging, premium at ₹199/month or ₹799/month unlocks AI reports, detailed analytics, and meal plan generation.
Results
10,000+ active users within the first year, 4.8★ on the App Store, and an average reported weight loss of 8.2 kg among users who tracked consistently for 90+ days. The retention numbers reflect the product's fit — users who log for 14 days have a 68% chance of still logging at 90 days.
The food database quality was the most-cited positive in reviews: "finally an app that knows what sambar is."