Premium tiles. A showroom that never closes.
Animated marketing and e-commerce site for Karnataka's premium tile distributor — Italian marble, granite, and vitrified tile collections, project gallery, dealer network portal, and lead capture. Built to match the premium positioning of the product.
The brief
Ganesh Tilez distributes premium Italian marble, granite, vitrified tiles, and luxury surface materials from their base in Bailhongal, Karnataka. Their clientele are builders, architects, and homeowners investing in high-end interiors — a segment that makes purchase decisions based on aesthetics and trust, not price alone.
Their existing digital presence didn't reflect the premium nature of the product. Potential customers researching Italian marble suppliers in Karnataka would land on a generic-looking page that could have been any tiles shop. The brand story wasn't being told.
The brief was straightforward: build a digital showroom that communicates luxury, showcases the product range with the photography it deserves, and converts browsers into qualified leads — architects, dealers, and homeowners with real projects.
What we built
The site is structured around four product lines — Italian marble, granite, vitrified tiles, and premium surfaces — each with collection pages, filterable product grids, and detail views. A project gallery shows installed work: kitchens, bathrooms, lobbies, and outdoor spaces. This matters because tiles look entirely different installed at scale versus on a shelf.
Framer Motion 12 handles scroll-triggered animations throughout — product cards that fade in as you scroll, collection headers that slide, hero imagery that parallaxes. The motion is deliberate and restrained, reinforcing premium positioning without being distracting. Everything is hardware-accelerated and doesn't sacrifice Core Web Vitals.
The dealer network section serves a dual purpose: existing dealers can find resources, and new dealer applications come through a structured contact flow. This creates a B2B lead pipeline separate from the B2C homeowner funnel, both tracked through the same contact system.
Dark mode is supported via next-themes. The site carries Organization and WebSite JSON-LD schema, business structured data with opening hours and location, and OG images for social sharing — all standard for a local business that needs to rank for location-based searches.
Pages delivered
Hero with brand positioning, product collections (4 lines), gallery, project showcase, blog for content marketing (design trends, care guides), dealer network, FAQ, testimonials, and contact forms. All responsive with mobile-first TailwindCSS utilities.